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Your company organises an event (trade fair, congress, seminar, conference, etc.) in a European country.
The revenue generated by this activity consists of the registration fee charged to participants, the rental of exhibition stands and income from sponsors (advertising). In addition to your overheads and payroll costs, you also have costs related to the organisation of the event itself: rental of the conference room and audio-visual equipment, speakers' fees, catering, hostesses, security, etc. :
- Is VAT due on the registration fee ?
- Does my company need to take out a foreign VAT number?
- How do I deal with my PCO?
- Can my company deduct VAT on its expenses?
These are essentially the key VAT questions for companies organising events in Europe.
Beware of the VAT rules as they vary from country to country. You should also be aware that local tax authorities will "hunt down" foreign companies that fail to meet their tax obligations.
Is VAT due on the registration fee ?
When a company organises an event - conference, seminar, trade fair, congress, etc. - abroad, it must in principle charge local VAT on the revenue from the registration fee charged to participants. For example, a company organising its annual conference in Germany should normally charge German VAT on its registration fees.
But this is not always the case. The answer to the question of whether VAT is due abroad is not always clear and depends on many parameters: are the participants private individuals or companies, i.e. is your company acting in a B2C or B2B context? Is it a congress focused on the education and training of its members, a trade fair or both? Does the event last for one or more days? The answer to all these questions will determine the correct VAT treatment of your event.
Does my company need to obtain a foreign VAT number ?
Insofar as local VAT is due on the admission fees charged to participants, your company will have to register for VAT in the country where the event is taking place in order to be able to fulfil a series of local VAT obligations: filing of VAT returns, specific mentions on invoices, payment of VAT, accounting records in accordance with local regulations, filing of various listings, etc. These VAT obligations are set out in Articles 192 to 278 of the VAT Directive.
There are different types of VAT identification: direct VAT registration, VAT registration with appointment of a responsible representative, possibility in some countries of simplified identification. The registration procedure can be easy or extremely complicated. Spain, for example, requires the legal representative of the foreign company to go to the notary and then to the Spanish consulate to obtain an individual tax number before the application for VAT registration of the company can be started. All documents must also be translated into Spanish and apostilled! In short, in many European countries, simply trying to register for VAT is already a real headache.
How do I deal with my PCO ?
Companies sometimes prefer to delegate all the logistical work involved in organising the event to a PCO (Professional Congress Organiser): management of registrations, catering, rental of meeting rooms, flights, accommodation, etc.). The P.C.O. can act in different ways: as an intermediary (acting in the name and on behalf of your organisation), as a commission agent (acting in its own name but on behalf of your organisation) or as the organiser of the event itself when it acts in its own name and on its own behalf.
Your company should be aware of the VAT treatment applicable to its relationship with its P.C.O. The accounting method of financially matching income with the expenses incurred in organising the event is not at all in line with VAT rules. To put it another way, whatever financial commitments your organisation has with the P.C.O., these financial flows must be treated separately for VAT purposes.
Can my company deduct VAT ?
The third challenge is to determine whether your company can deduct VAT on the costs of organising its event abroad. As far as foreign VAT is concerned, you will have to take into account the classic exclusions introduced by certain countries concerning, for example, food, drink or hotel expenses.
Furthermore, if your company is exempt from VAT in its country of residence, as is the case for many non-profit organisations, this could be quite costly: most of the expenses incurred in organising its event abroad will, because of the rules on the localisation of services, be subject to VAT in its country.
The above-mentioned association could very well find itself in the disastrous situation of having to pay local VAT on the right of access to its event while not being able to deduct the VAT on the related expenses!
Beware of penalties !
Most European countries apply fairly heavy financial penalties if the company has not registered for VAT or has registered late. Some countries (e.g. Germany and Italy) no longer hesitate to prosecute the managers of defaulting companies.
If you don't want to see your profit margin melt away like snow in the sun, you need to master the VAT aspects. It would be a shame to end your event with a tax dispute and a financial deficit.
Is your company organising an event abroad? Call on our VAT experts
Are you organising an event abroad? Then the following information may be of interest to you.
Our firm is the preferred advisor for dozens of educational or scientific associations that organise events in the 27 European countries every year. With more than twenty years of experience in the field, the VAT aspects of congresses and symposiums no longer hold any secrets for us.
How does it work in practice?
It's very simple for you. It happens in two steps:
First of all, we give you the first VAT tips to make your event a success:
- How to benefit from a VAT exemption due to the scientific or educational nature of the event
- How to invoice your registrations fee
- How to invoice your sponsorship and exhibition stand rental income
- How to recover foreign VAT on your expenses
If no VAT exemption is possible, we will take care of all your foreign VAT obligations and formalities:
- VAT registration
- Filing of VAT returns and other statements
- Coordination of VAT payments to the Treasury
- Assistance in the event of a tax audit or request for information
- Cancellation of the foreign VAT number at the end of the event
In other words, you don't have to worry about VAT. Our firm takes care of it for you. By calling on our VAT experts, you can be sure of receiving the best VAT advice to make your event a success.
Contact us
Any VAT question ?
We offer you the opportunity to discuss the subject during a free videoconference.